Code of Professional Conduct Concerning Clients

All staff, tutors, students, graduates, associates, licensees, members and Fellows of The
Coaching Academy agree to:

1. Always conduct themselves to the highest levels of ethics, integrity, accountability
and responsibility.

2. Treat all clients and potential clients with absolute dignity, confidentiality and
respect as free and equal individuals.

3. Make commercial agreements with clients and potential clients that are fair and
will respect all parties to such agreements.

4. Represent true levels of status, title, competence and experience in order not to
mislead, misrepresent or defraud.

5. Clearly state to clients and potential clients the terms of any commercial
agreement including the expectations of both parties.

6. Make no claims or implications of outcomes that cannot be demonstrated or
guaranteed.
7. Obtain written permission from any client or potential client before releasing their
names as referees.

8. Respect the absolute rights of the client’s confidentiality except as expressly
permitted by the client or potential client in writing or as required by law.

9. Recommend different coaches or resources when these will be more appropriate
to the client’s needs.

10.Refrain from offering professional information or advice that you know to be
confidential, misleading or where the accuracy is beyond you competence to
assess.

11.Avoid coaching minors (people who have not yet had their 18th birthday) without
the express written consent of parent, guardian or teacher as appropriate.
12.Endeavour to enhance public understanding and acceptance of professional
coaching.

13.Respect all copyrights, agreements, work, intellectual property and trademarks
and comply with all laws covering such areas.

14.Comply with all laws and by-laws of the UK and, if coaching clients based abroad,
with the laws of the client’s country.

15.Ensure that all advertisements and promotional materials, whether verbal or
written, are legal, decent, truthful, honest and in compliance with the
requirements of the UK Advertising Standards Authority.

16. Make a copy of this Code freely available to clients if they request it.

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